SPOTLIGHT: BALLOON SALOON
You wouldn’t be wrong to assume that Sharon Hershkowitz has fun at the Balloon Saloon, the store she and her late husband opened at W. Broadway and Duane back in 1980. “Sometimes when I’m at the Armory or a ballroom installing balloons, I stop and think, ‘I’m getting paid for this!'” Read the Q&A, with terrific photos by Claudine Williams.

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INSIDE THE STAPLE STREET SKYBRIDGE
If you’ve ever wondered what the inside of the skybridge looks like—and of course you have!—here’s a photo. Plus, the price went up by $20 million.

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MOVING, DECORATING, OR REFRESHING A HOME?
Put some art on your walls! Mason Lane helps source modern and contemporary art, re-hang existing collections, and conceptualize gallery walls of family photos or sentimental objects to give your home a distinguished, personal character. We make art accessible to everyone, working with new and seasoned collectors. Call today for a free consultation: www.masonlaneart.com, 917-868-0043, ke@masonlaneart.com. Sponsored.

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WHO’S ONBOARD AT THE SEAPORT DISTRICT
As a follow-up to the recent post about World Trade Center retail, let’s take a look at what’s coming to the Seaport District, as the South Street Seaport has been rebranded. The movie theater alone is reason for excitement.

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SEEN & HEARD
••• 10/22: Ibiza is open. Plus: Racines NY’s prix-fixe lunch menu; pink paper in the Josephine windows; ticker-tape parade alert now at red level; Sweet Lily closing for renovations; Harley-Davidson’s use of a public plaza; “Taste of” event in the West Village.
••• 10/23: Two pop-up shops—one for women’s fashion, one for toys. Plus: Chloe & Isabel shoot; Cheryl Hazan Gallery rebrands; Hanya Yanagihara’s acclaimed novel, A Little Life; help the homeless this holiday season.
••• 10/24: Rosa Mexicano is opening [this] week. Plus: Projected opening date for Maman café; 443 Greenwich progress; Beach Street pizzeria construction; free kids’ movies at brunch; Simon Business School; what’s happening with J&R’s former home at 1 Park Row?
••• 10/25: Is the Duane Reade next? Plus: Pop-up toy shop on Greenwich; jack-o’lantern contest; the Beekman tower gets a hornament; where to see JR’s Ellis Island film; meeting about resiliency planning in Lower Manhattan; new eyewear shop on Howard.

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WHAT’S NEW THIS FALL AT MACARON CAFÉ
MacarOn Café, the pretty little spot at 303 Greenwich, between Reade and Chambers, has introduced its fall menu. What’s new? Two sandwiches: Oven-roasted chicken on eight-grain bread with Gruyère and arugula; and oven-roasted turkey on eight-grain bread with sliced tomatoes and cucumbers. Two salads: One starring kale, quinoa, and beets, and one starring shrimp and avocado (pictured above). Two specials: Quiche gourmande and feuillete de saumon. And a new dessert: Chocolate mousse! We look forward to seeing you. Sponsored.

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WHERE IN TRIBECA…?
Congratulations to Tribeca—the commenter, not the neighborhood—who correctly identified last week’s Where in Tribeca…? (possibly with an assist from Smithers). Click the link to discover the answer, and we’ll play again Friday morning.

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IN THE NEWS
••• 10/22: Update on the WTC performing arts center. Plus: Profiles of Tribeca gallerist Hal Bromm and artist David Lyle; Physique 57 opening in FiDi; judge recuses self from clocktower lawsuit; poker pro and wealth manager get engaged; man pretends to be Tracy Morgan’s son at Haus.
••• 10/23: Man attacked at Tribeca deli. Plus: Artists camping on Broadway (above); pricing and food at iPic Seaport cinema; DOH visit to Taste of the Seaport; Pier A public seating; new American Cuts; Marc Murphy opens in Tampa; “Laguna Beach” star moving here; new FiDi fitness roundup; thumbprint carpets.

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