Who’s Onboard at the Seaport District

Fulton Market Building and iPic renderingAs a follow-up to the recent post listing confirmed and rumored tenants for the Westfield World Trade Center mall, let’s take a look at what’s coming to the Seaport District, as the South Street Seaport has been rebranded. (This is the part owned controlled by the Howard Hughes Corporation, not Peck Slip, the northern block of Front Street, and other adjacent streets, which are just “the Seaport.”)

••• Northern Grade: A permanent store at 203 Front St. from the folks who have been doing pop-up markets till now. From its Facebook page: “the best American-manufactured goods […] clothing, footwear, gear, games, art, paper goods, grooming supplies, food, music, and a few things you didn’t know you needed.” (Opening this November)

••• iPic: The first New York City outpost of the premium cinema chain, with recliners and food service, will be in the Fulton Market Building, which you may know better as the former site of the “Bodies” exhibit (rendering above). (Opening June 2016)

••• Two Jean-Georges Vongerichten establishments: “A 40,000 square-foot, seafood-themed marketplace inside the landmarked Tin Building and a 10,000 square-foot restaurant in a rebuilt Pier 17,” as per the New York Post. (Opening 2017)

••• McNally Jackson: The Soho bookstore’s second outpost, on Schermerhorn Row (the historic buildings on the south side of Fulton), will include “a ground floor café with outdoor seating, free events, and a family-friendly reading area for children,” as per DNAinfo. (Opening 2017)

The Howard Hughes Corp. won’t specify where on Schermerhorn Row (left) the bookstore will be; presumably one of the current tenants—including Whisper Editions, William Okpo, Brother Vellie, Lee Lee’s Forest, and It’Sugar—will not survive the makeover. If you’ve never checked them out, they’re worth a look (well, not so much the candy store). UPDATE: FD commented that the initial announcement about McNally Jackson said the store would be at 4 Fulton; if true, that’s where Brother Vellies is now.

And pop into the Seaport Studios space across the street. It’s home to a series of “intakes,” the newest of which is A Peace Treaty, which opened today: “The trademark of the luxe adventuress,”—that word has two meanings…—”we venture to fascinating countries seeking out the most beautiful handmade techniques and their makers. We know exactly where to find the world’s most talented textile and jewelry masters, from the highest peaks of the Andes to Himalayan valleys to the deserts of South Asia. A Peace Treaty has worked with artisan workshops across ten countries.” And it has a stylish coffee bar, Via Quadronno’s Casa Caffeina.

There’s much more coming to the Seaport District, so I’ll update this page as news drips out.

Seaport District - Front Street renderingPier 17 rendering approved by LPC Fulton Plaza Seaport District rendering Fulton Plaza Seaport District rendering2



  1. It was in their announcement that the bookstore would be at 4 Fulton

  2. Actually, The Howard Hughes Corporation doesn’t own any of the South Street Seaport. HHC has a long-term lease on parts of the Seaport, but the owner is New York City as administered by the New York City Economic Development Corporation.

  3. As I understand it, the bookstore will be on the second floor and I don’t think it affects whatever ground floor tenant exists.