Jason Scott New
102 Franklin St.
(bet. Sixth Ave. and W. Broadway)
Apparel (Men), Apparel (Women)

Jason Mandler started his fashion line, Jason Scott, in 2013, while he was living in L.A. Drawn to more casual clothing—”probably because I had to wear a suit and tie at work”—he wanted “high-quality fabrics, something you can wear for ten years, and colors that go with everything. Three years ago, he moved to New York City and opened a store in the West Village. Last year, the brand—which is carried by Nordstrom and Saks Fifth Avenue—expanded into womenswear. Now Jason Scott has a second store, with offices and showroom downstairs, on Franklin Street in what used to be Kiki de Montparnasse and, before that, All Good Things. The vibe is residential: At the “living room” in back, the store will host events such as yoga classes, dinner parties, pop-ups for adjacent brands, and movie nights, thanks to the pull-down movie screen left behind by the Swiss Institute’s temporary gallery. There’s also a dining table, for meetings, and even a kitchen. The store has partnered with Chalait to serve coffee, espresso and matcha.