“We’ve been wanting to do this for a while,” says Valentina Guazzoni, marketing and creative director of Josh Bach (the company), and wife of Josh Bach (the designer), about opening a store. Bach started his tie company in 1993 “out of his closet in Tribeca,” where he and Guazzoni still live (in Tribeca, not the closet). A few years later, after it had grown, the company moved to Beekman Street in the Seaport.
The space at 14 Fulton—across the street from the “Bodies” exhibit—had been the Seaport Museum gift shop. “We sell wholesale to the Museum of the City of New York, which now runs the Seaport Museum, so it all just worked out,” says Guazzoni. They certainly inherited a nice space: classic tile floors, brick walls, a tin ceiling.
While the store sells Josh Bash merchandise—ties, cufflinks, bow ties, boxers, pens, and so on—they’ve stocked it with a lot more. There’s a section of upscale New York City souvenirs—that strip gets tons of tourist traffic—and sections for men (some Josh Bach, some not), women, kids, home. It’s all extremely gifty. I could describe it, but the photos do it better. Note that the seashell is a candle.
Josh Bach is at 14 Fulton; joshbach.com. It’s open seven days a week.
Recent New Kid on the Block/First Impressions articles:
• Harry’s Italian
• HomBom Toys
• Matt Bernson
• Kaffe 1668
• Potbelly Sandwich Shop
• The Ludlow Shop