Broadway’s Residential Boom

Broadway between Canal and Worth is undergoing a pretty major shift from mixed-use to full-on residential. Don’t believe me? Below are the eight conversions currently underway (one or two may be stalled), as well as a few rumored candidates. If all of the buildings pan out (not including rumored ones), that six-block stretch of Broadway will have 487 new residential units.

Further down, I listed the buildings that are currently residential. I’m sure I missed a few of the smaller ones, but still: From Canal to the south side of Warren, there are currently at least 1,059 residential units. So we could be looking at a nearly 50% increase in population on Broadway.

396 Broadway396 BROADWAY
••• Southeast corner of Lispenard.
••• 10 stories, 52 units.
••• Status: The New York Post said the building would be ready in fall of 2012, but whether work is even happening is hard to determine. There’s currently no evidence of construction.


391 Broadway391 BROADWAY
••• West side, between Walker and White.
••• Six stories, presumably four or five units.
••• From the Real Deal last July: “Erez Itzhaki’s Keystone Group is in contract on an office building at 391 Broadway. The firm plans to add a rooftop addition to the five-story property and convert it into a luxury, boutique condominium.”
••• Status: Construction appears to be underway.


372 Broadway372 BROADWAY (A.K.A. TRIBECA 372)
••• East side, between White and Franklin.
••• Five stories, around six units (once the three-story glass penthouse is added); the entrance will be on Cortlandt Alley. Renderings here.
••• Status: No signs of construction, but StreetEasy says the name will be Tribeca 372 and that Halstead is handling sales. I left a message at the “sales office” phone number asking about the property, but I have yet to hear back. UPDATE: The reason I never heard back: “Susan Wires from Stribling will be marketing the project—not Halstead,” emailed Ryan Kaplan of the Imperial Development Group. “I believe StreetEasy says that because the former owner had planned to use Halstead, but StreetEasy’s information is outdated. We will also not be calling the project Tribeca 372. We are using the building’s other address: 6 Cortlandt Alley.”


••• West side, between White and Franklin (entrance will be on Franklin Place).
••• 20 stories, 53 units.
••• Status: Work is underway and the sales office should open soon at 104 Franklin. Rendering here.


361 Broadway361 BROADWAY
••• Southwest corner Franklin.
••• Eight stories (once the two-story Shigeru Ban penthouse is completed), 14 units. Renderings here.
••• Status: Unclear if work is happening, but it seems likely now that Nyack College has found a new home.


101 leonard350 BROADWAY (A.K.A. 101 LEONARD, THE LEONARD)
••• Northeast corner of Leonard.
••• 12 stories, 66 units.
••• Status: Work is underway.


••• Southeast corner of Leonard.
••• “346 Broadway is a repositioning—residential with potentially some hospitality,’ said R. Donahue Peebles, head of the Peebles Corporation, which bought the building from the city, in a Q&A with the New York Times this week. “There will be condominiums—somewhere around 200 and less. No affordable housing, but we are providing 15,000 square feet of community space for visual arts and community arts, and that will be on the ground floor. […] We’re doing the predevelopment work now—the design and so forth—and we’re down to four premiere New York-based architects.”
••• Status: Not clear when the building will officially change hands.


93 worth335 BROADWAY (A.K.A. 93 WORTH)
••• Northwest corner of Worth.
••• 18 stories, 92 units.
••• Status: Work is well underway and the building is 85% sold.


360 Broadway2360 BROADWAY // RUMORED
••• Southeast corner of Franklin
••• This is the property that kicked this story off: “Just heard a rumor that 360 Broadway, at Franklin Street, is sold and will be torn down to make a big parcel for a new 14-story apartment building. Wonder if you’ve heard about it.” I hadn’t, but you can see how it might make sense, especially if three (or even four) Broadway buildings are involved, which might be the only way to get air rights for 14 stories. (Note: 360 is where the American Icon souvenir store is, so this could mean taking everything from 362 to 356. Intriguingly, the storefronts of the two smaller buildings at far right in the photo above are both empty.) Not the most distinguished of buildings, they seem like a ripe target—although what replaces them could be grim.
••• Status: Unknown. There’s nothing filed with the Department of Buildings, at least as far as I could tell.


355 Broadway355 BROADWAY // POSSIBLE
••• West side, between Franklin and Leonard
••• Status: Speaking of ripe targets…. The reader who emailed about 360 Broadway wondered aloud whether 355 is coming down, something I’ve been wondering, too. Ground-floor tenants JEM Fabric Warehouse and Organic Modernism both recently closed. Is it possible that this big, wide, space on Broadway won’t be the site of a new building?


319 broadway319 BROADWAY // POSSIBLE
••• Northwest corner Thomas
••• Five stories
••• Status: The building is empty, with the exception of the Pret restaurant moving into the ground floor (where Stark’s Veranda used to be), and there are permits indicating that more work will soon occur. For now, it’s still zoned for commercial use.


Up till now, most of the big residential action had been further south, between Worth and Warren. (Below info is from StreetEasy.)

••• Southwest corner of Walker
••• 15 stories, 65 units

••• Southeast corner of White
••• 24 stories, approximately 160 units

••• East side, between White and Franklin
••• 12 stories, 35 units

••• Northwest corner of Franklin
••• Six stories, 28 units

••• Southwest corner Leonard
••• 23 stories, 334 units

••• Northeast corner of Worth
••• 16 stories, 155 units

••• Southwest corner Reade
••• Six stories, four units
••• Status: From the Tribeca Trib in December of 2011: “Shuttered for more than four years, the stunning 1872 cast iron landmark building at 287 Broadway must reopen. Judge’s orders. Still, it could be almost another year before its dusty lofts and storefronts see life again.”

••• West side, between Reade and Chambers (entrance is on Reade)
••• 16 stories, 84 units

••• Southwest corner Chambers
••• 28 stories, 87 units. From StreetEasy: “The 2002 conversion of the 28-story Arthur Levitt State Office Building resulted in three buildings within a building. 80 Chambers Street contains floors 8-15, originally for luxury rentals, contains 48 condos, with a separate entrance on Chambers. Tower 270 at 270 Broadway contains 39 condos on the upper floors 16-28 and has an entrance on Broadway which is the original Art Deco lobby. The first seven floors, comprised of ground-level retail and offices are known as 86 Chambers.”

••• Northwest corner of Warren
••• 12 stories, 63 units

••• Southwest corner of Warren
••• Eight stories, 44 units

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  1. Awesome. And while the Dept of Ed moves schools out of the neighborhood, the new school(s) they don’t yet plan to build will go …?

  2. It’s even worse than that, jfrankp: When these new buildings are combined with 56 Leonard, 30 Park Place, 70 Pine, 120 Fulton, 5 Beekman, 113 Nassau, the Woolworth conversion, the likely conversion of 110 Wall and the ongoing tenanting of 116 John and 8 Spruce, that means many thousands of new residents for Greater FiDi in the next two years! Note to Department of Education: We need more schools ASAP! p.s. There are likely more new projects to be announced. It’s a matter of time before 45 John comes back on the market and sites like 45 Broad, the Syms Site, 50 West and 80 South are waiting in the wings. And don’t forget the Seaport Condo!

  3. Just want to add the 356 Broadway, 5 stories, 18 unit condo converted in 1984 and built in 1860. Also 354 next door was five story building until early nineties. Now 11 stories with floor through apts.

    If you are keeping track of volume, I’d add 50 Franklin which is down the hill east from B’way. It’s a modern building with lots of apts and is probably about 18 stories.

    After 29 years at 356, three kids raised and lots of long walks to services like groceries, all the change brings mixed feelings. Being mid-block, I can NEVER find a parking place to load up the kids for back to college or even unload the groceries. And, the traffic cops are right around the corner and happy for the easy pickings of a double parked vehicle on Broadway.