New Kid on the Block: The Bullett Shop

Bullett facadeBullett has a lot going on: It’s a print magazine that went 100% digital last fall; it’s also a creative agency (i.e., making ads), and it has had an online retail site for the past two years. Now it has moved into 47 Walker, with offices downstairs and a brick-and-mortar store at street-level called The Bullett Shop. Technically, the shop is a pop-up, guaranteed to be around till August; beyond that, they’re keeping their options open.

“We have an uptown-meets-downtown aesthetic,” says project manager Busra Erkara, “and a really young audience that’s up-to-date with trends. The idea is to create a platform where the audience can purchase what they see in the magazine.” The shop carries women’s and men’s fashion—new and vintage, with an emphasis on up-and-coming designers—as well as all sorts of intriguing merchandise, including a wall of magazines that’s edgier than the one over at the Smile Newsstand at Shinola. “We try to have a mix of price points, with more affordable options for people in their 20s,” says Erkara.

The Bullett Shop is at 47 Walker (between Church and Broadway),

Bullett roomBullett googly eye hatBullett shoeBullett Tom Dixon bookmarksBullett magazine shelfBullett rackBullett lazy hatBullett boob toteBullett hankiesBullett metal platesRecent New Kid on the Block/First Impressions articles:
David Weeks Studio
Sun In Bloom
Dylan Prime
Bouley Botanical
Superstar Gym
Telepan Local
Karen Lord Pilates Movement
China Blue
Harley-Davidson of NYC
Bikram Yoga Soho
The Armoury

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