Your Neighbor, the Entrepreneur: Greg Schwartz

Greg Schwartz of Stork2Who’s answering these questions?
Greg Schwartz, founder of Stork and proud resident of Tribeca.

Elevator pitch?
Stork created a better fitting undershirt, and delivers fresh packs of shirts every few months.

StorkIntriguing! Tell us more.
Stork undershirts were designed to fix three fundamental flaws in the conventional undershirt: boxy fit, sleeves that bunch, short length. To solve these problems, our shirts taper down from the shoulders to the waist to create a slimmer fit, have shorter sleeves that won’t bunch, and a feature a slightly longer length to make sure that your undershirts don’t come untucked.

To make sure that Stork members always have fresh undershirts, we deliver fresh packs every 3, 4 or 6 months—it’s up to you. Sign up at New members who enter the coupon code STORKTC get 25% off the first pack of shirts.

When was Stork founded? Where did the idea come from?
I had the epiphany for Stork was when I was getting ready for work and was putting on my undershirt. I noticed that the neckline was worn out and no longer crisp, the length way too short to tuck in, there were holes in the armpits, and the color had turned from white to yellow. I didn’t know why I still owned the shirt, and came to realize that I had simply forgotten to buy new ones.

This turns out to be common for men. While 2/3 men wear undershirts, 4/5 admit that they don’t renew them as often as they should. Because undershirts get so much wear and tear, we also offer our members the ability to recycle their used undershirts once per year for free. We’ve partnered with one of the oldest textile recyclers in the country to make this happen.

Why the name “Stork”?
The name Stork comes from the idea of a perfect delivery, and also identifies with the Stork Club, a prestigious Manhattan nightclub that was open from 1929 to 1965. Run by famous bootlegger, Sherman Billingsley, it hosted celebrities like Marilyn Monroe, Lucille Ball, Frank Sinatra, Joe DiMaggio, Ernest Hemingway, and many others.

How big is Stork now?
Stork is just two of us right now, but we are planning to hire interns in the summer of 2015.

Where is it headquartered?
Stork HQ is currently in my apartment on Worth Street, but we hope to soon move to one of the WeWork spaces in Manhattan.

How and where you do see it growing?
Our vision for Stork is to eventually offer all men’s essential apparel on a recurring subscription. Working professionals have enough to worry about, and Stork wants to provide a practical, convenience service to the lives of all of it’s busy members.

Any company hangouts around here?
We frequent the coffee shops in the area, and we’re always game for a good cappuccino in a lively environment.

Previously in this series:
••• Anca Toderic, Huckle & Goose
••• Justin Hsu, MarcoPolo Learning
••• Marjorie Jaffe Goldner, PregPrep
••• Lianna Sugarman, LuliTonix
••• Grace Lee, Nine Naturals
••• Offir Gutelzon, Keepy
••• Lisa Ridd, Smitten Films



  1. Great idea, perfectly delivered!

  2. Hey Everyone,

    Greg here, from Stork. If you have any questions about anything related to Stork, our shirts, or our service feel free to reach out at

    We love TriBeCa, and all of the local support we’ve received so far!


  3. Looks great. Just signed up

  4. Great idea…I have over 15 years experience in the apparel industry, live in Tribeca and am looking to pick up consulting/project work. Let me know if I could be of any help.

  5. I just wanted to thank everyone for all of the local support and for becoming new customers! We’re really excited about the direction that we’re headed, and can’t wait to ship our shirts for everyone to try.