Tribeca Is Getting an Aesop Store

I have it on good authority that the Aesop beauty brand is opening a shop at 138 W. Broadway, most recently the site of the Ruum kids’ store. (You may have noticed that the “for rent” sign has been removed.) In case you don’t know Aesop, this is from its website:

Aesop was established in Melbourne in 1987. Our objective has always been to formulate skin, hair and body care products of the finest quality; we investigate widely to source plant-based and laboratory-made ingredients, and use only those with a proven record of safety and efficacy. […] Alongside our commercial activities, we explore and support the arts as an avenue through which to inspire, learn and communicate. We are headquartered in Melbourne, and have offices and stores in many parts of the world, including New York, London, Paris, Tokyo and Hong Kong.

There are at least six Aesop shops in Manhattan—the “store locator” page is busted, so I’m relying on Google Maps—with the nearest one on W. Broadway just below Prince, at least until the World Trade Center mall store opens. I’ve been to the Aesop in Soho but I don’t remember much; the price of a two-ounce jar of moisturizer left me gasping in shock. While cruising through Aesop’s Instagram feed to find a photo for this post, however, I was entranced: The stores are stunning! And the company often hires cutting-edge architects. I was going to run one shot, then five, then ten; I finally stopped at 15. Drift over a photo to see where it is.