Zadig & Voltaire, the French luxury fashion line, will open a shop in the triangle brick building that is 100 Franklin (I thought it was just an ad, but it is in fact a store.) The company has five stores in the city, including their Madison Avenue flagship and a couple others downtown, including Soho and the Meatpacking.

The line was founded in 1997 by Thierry Gillier who was aiming for a “casual, rebellious vision of fashion.” “Not just for him or her, day or night, or work or leisure, the Parisian fashion house redefines modern femininity with wild, free, and rock-fueled wardrobe essentials that embody the strength and sensuality found in the rough and undone.” Since 2006, Cécilia Bönström, Gillier’s wife, has been the artistic director. (Zadig is the name of a character in a Voltaire novella, “The Book of Fate.”)

More soon if I can get in touch with the company directly.

And maybe we can even have a conversation about Barnett Newman Plaza…