Pure Barre will close at the end of April

G. sent word that Pure Barre, the [ballet] barre franchise on Reade and West Broadway that opened in 2016, will close at the end of April. Their letter to clients said they faced a lease renewal and “the terms delivered to us imposed a 100% rent increase. This increase is simply unsustainable for our business.” (I will try to ask for the raw numbers.)

“The staff there is so warm and welcoming — it’s a nice community,” G. said when she sent the note. “I’ll definitely miss having them on the block.”

There are 12 other locations in the city and over 600 nationwide; the company is part of Xponential Fitness, which has brands for pilates, yoga, strength training, stretching and metabolic health.

Fidi is still operating (info below) and they have new ones coming soon to Downtown Brooklyn and 90th and First. The team will be adding additional classes in Fidi and will transfer memberships; they also plan to retain their teachers and staff.
Pure Barre | Financial District
80 Pine at Pearl
212-785-1222
fidi@purebarre.com

The company was founded in 2001 by dancer Carrie Rezabek Dorr; it was franchised in 2009. Ours opened in 2016 along with the Fidi location.

Back then there were four barre studios in the neighborhood: Bari Studio on Leonard, Barre Tribeca on Warren and Xtend Barre, also on Warren.

“We worked very hard to find a solution that would allow us to remain in this space with the community we have built and love,” the managers said in their letter to clients. “We cannot thank you enough for your dedication, passion, loyalty, and patience over the years—especially during some of the facility challenges we experienced in the space.”

The last day of classes will be Monday, April 27.

 

1 Comment

  1. When is enough enough? Why do the landlords do this? This neighborhood is losing everything nice about it. And places are being replaced with expensive, overpriced establishments. Is there anything we as a community can do to stop this from happening?

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