Sneak Peek: Matchaful

Coming this summer to the Independence Plaza strip along Greenwich — which is slowly coming to life again after nearly a decade of dormancy is Matchaful, the matcha tea local chain that opened its first permanent brick-and-mortar on Canal in 2019. The address is 350 Greenwich, just north of Harrison. (The company was incubated at Smorgasburg in 2017.)

Founder Hannah Habes sent these renderings as a sneak peek: they are converting 700 square feet (it looks bigger from the outside) to their counter service of teas, classic and signature lattes and snacks, along with bench-style seating in the window for about a dozen and seating outside. They will also be launching a kids menu for Tribeca — think strawberry and vanilla lattes.

“We know how special the Tribeca community is and we want to support that,” said Hannah, who, since we spoke during the pandemic, now has three kids herself.

Their food is prepared at their culinary lab at the Navy Yard — parfaits, matcha oats, peanut butter oats, pastries etc — largely without gluten or refined sugar. Then there’s matcha in every form; the signature Earth Glow, for example, is $9.50 for 4g Hikari Ceremonial Matcha, tocos, taro, butterfly pea flower, blue spirulina, maple, Madagascar vanilla bean and housemade oat milk.

They closed the Canal location in 2023, but they now have seven other locations in the city, including one on Prince and Sullivan. But they still have some original customers who won’t migrate up to Soho so they wanted to come downtown. “We’ve been looking for a space in Tribeca for a long time and we finally found a place we love,” Hannah said.

There have been some hiccups getting it ready — they had to built it out from scratch since it has not been occupied since 2015, when Josephine closed (it was there from 2010-2015). The HVAC will determine the actual opening date.

“But this allowed us to build the space exactly as we envisioned it,” said Eliza Penn, Matchaful’s strategy & growth manager. “We are creating something truly Matchaful that feels very true to Tribeca as well.”

 

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