The store is home to two brands. Roberta Freymann—it’s pronounced fry-man, by the way—is the original line, devoted to fashion and accessories. The Roberta Freymann label gets only a small room in the back. Instead, most of the real estate goes to Freymann’s resort and home line, Roberta Roller Rabbit. There’s a wide range of products, most (if not all) in bright colors and exuberant patterns: clothing, journals, comforters and linens, pillows, kids’ clothes, fabrics, china, picture frames, and much more. (There’s even stuff for men: shirts, swim trunks, pajamas, and boxers.) Most everything Roberta Roller Rabbit is made in India, and in the high season of summer, new items come in weekly.

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