Who Reads This Site?

Thanks again to the 409 people who responded!

68.7% female
31.3% male

Under 25: 2.4%
25–34: 20.3%
35–49: 50.4%
50–64: 22.5%
65 or over: 4.4%

Children in household
I botched the formatting of this question. Live and learn!

Where do you live?
Tribeca: 71.6%
Battery Park City: 10.3%
FiDi (to the east or south of the WTC): 5.1%
Elsewhere in New York City: 7.6%
Elsewhere in New York State (but not NYC): .2%
Elsewhere: 5.1%

Do you work south of Canal or in west Soho?
Yes: 38.7%
No: 54.6%

Annual household income:
Under $200,000: 35.8%
$200,000–$500,000: 35.8%
$500,000–$1 million: 15.3%
$1 million–$3 million: 9.6%
Over $3 million: 3.4%

Do you own your apartment or house?
Yes: 51.7%
No: 48.3%

How many times a week do you eat out in the area?
Zero: 8.6%
1–2: 62.9%
3–5: 24.6%
More than 5: 3.9%

How often do you read TribecaCitizen.com or the Tribeca Citizen email newsletter?
More than once a day: 7.8%
Daily: 27.4%
Several times a week: 48.7%
Once a week: 12.7%
A couple times a month: 2.2%
Monthly: 1.2%

Have you ever bought something you read about on Tribeca Citizen?
Yes: 56.1%
No: 43.9%
This was one of the handful of questions with a write-in field. Far and away, the number one response a variation on “restaurants,” followed by “sample sales” and “pop-ups.” A lot of folks mentioned deals as being particularly likely to get them to try something new. (And many specific businesses were mentioned, but I’ll spare you the list, as happy as I was to see all the names.)

Have you ever frequented a business you read about on Tribeca Citizen?
Yes: 92.4%
No: 7.6%
This question was probably a bit too much like the one before it, because there was a lot of “See the last question” and a lot of “restaurants.” And there was a lot more of Laughing Man, a.k.a. “Hugh Jackman’s coffee shop.”

Have you ever attended an event you read about on Tribeca Citizen?
Yes: 51.1%
No: 48.9%

Do you regularly read any of the following?
New York Times (82.0%), New York Magazine (55.1%), Tribeca Trib (51.3%), Curbed (32.7%), Eater (31.7%), Downtown Express (30.7%), New York Post (23.9%), DNAinfo (16.0%), Broadsheet Daily (15.7%), New York Daily News (7.1%), Our Town Downtown (3.0%). The only other media to be written in more than once or twice were the Wall Street Journal and The New Yorker.

Do you notice the ads on Tribeca Citizen?
Yes: 70.3%
No: 29.7%

Why do you read Tribeca Citizen? And/or what do you wish it would do differently?
There were 289 responses to this question, most of which said they read it because they like knowing what’s going on in the neighborhood. Which is great! I’m tempted to post all of them in one major list so you can feel better that you are not alone. But that might be a tad self-serving…. So here are ones that I thought were especially notable—totally unedited—with responses in italics.

Warning: If this post has already started to bug you, stop reading now.

• needs other voices, guest columnists, but good please keep going // When I started out, I thought there would be tons of people who would want to contribute—maybe they had their own Tribeca-ish blogs, and we could band together, sort of like the Huffington Post, but not crappy. A few people have written—some wonderful posts!—but there’s no money to pay them, and they have lives, so they tend not to come back. (I suppose they could not like how I edit them.) I think maybe some folks get discouraged that I know so much about what goes on around here; what would they add? I’m still open to it, but I refuse to post anything that I don’t think people will care about, so please do email me if you’re interested, but don’t be surprised if I try to shape the topic. Once an editor, always an editor.

• To feel part of the neighborhood when I do not have time to walk everywhere, not the money or time to taste everything and to know what is going on architecturally…Love the Q&A, love the updates on the neighborhood, love the apartments’ peeking… // The Loft Peeping posts have become a favorite of mine, too. If anyone out there sees a Lower Manhattan home in a shelter magazine or website, please let me know.

• There really isn’t anything gives the scoop in the hood like your site – while there is hard news at other sites – finding out what’s up with that wine place about Frankly Wines is something I’ve always wondered about but you finally answered. TC def fills a niche // I love when people email their questions (tribecacitizen@gmail.com). In fact, I got a good one this past weekend….

• I love a blog that focuses on our neighborhood. Awesome job. I tried to donate via paypal but the link was broken. Can you put new one on? // Done.

• I know that you need to cater to affluent people and things they might purchase, but tribeca is not all gourmet restaurants and overpriced kids clothing stores. It would be nice to have some content covering the not to shiny, but also present businesses etc that exist here. Still love the site! // Here’s the thing: One of the main reasons people read the site is to find out what’s new—I know because they told me in this survey, and I see it in the traffic numbers—and what’s new around here is shiny. Existing businesses are tough to cover because they are less likely to have news, and I refuse to do anniversary articles, because they’re the lazy writer’s news peg. The main reason I came up with the TCQ&A was so people could mention businesses that might not otherwise get press.

• Clean up the site and make it more condensed and similar to the CNN website with different categories with headline links to the stories. Love to read the Smithers’ smackdowns. // (Hold that close to your heart, Smithers, because it’s going to get ugly soon.) When I had the idea for the site, I didn’t know if I’d want to keep doing it, or if locals would want it. So I spent as little money as possible, and I’ve learned as little about the technology as possible. I still haven’t decided if the site can ever be more than a hobby, which makes me wary of investing in making it a real website. But if money were no object, yes, it would look better. Would it be organized by subject? I don’t know. I like when different topics bump up against each other.

• To keep current on what’s happening in the neighborhood, regardless of whether it’s relevant to me or not. You keep it pretty real and interesting, and although I am a mom of two and am a very active triburbian, I find the mom-talk offered by other local blogs/newspapers to be endless, disenchanting, and downright boring. It’s really refreshing to read your posts, particularly the quirky off-beat reports you provide. I also like the tone. // Thanks! Not everyone agrees.

• It is local. It keeps me informed about what is happening in the locale. Question – should you consider being the “Patch” for Tribeca and Downtown to give you more scale? // On one hand, that could make the site more appealing to a certain advertiser. But to another—a Tribecan one, say—it diminishes it; why would they pay for readers who live farther away? Other problems with increasing the scale are resources (don’t have any) and reader interest (do Tribecans want to read about FiDi more than I already cover it?). If anything, I’d love to start a West Village site, and a Chelsea site, and so on, until there’s a network of sites. Sort of like Curbed’s personality crossed with DNAinfo’s budget, but with each site retaining an independent integrity.

• I like to know what’s happening in my neighborhood. I would like to see a list of weekly events (for kids and adults) happening in the downtown area. // I gave up on the calendar because maintaining it was a soul-drainer. It was the same handful of organizations over and over. At the end of the day, I had to factor in whether they’d ever advertise if I was giving away the milk for free (to quote Ann Landers), and whether readers valued it enough to make the effort worthwhile (the traffic numbers said no). I’d guess that HRP Mamas has some sort of events info? I can’t access it because I don’t have a human child.

• Love the info about the neighborhood. Info on dinner & drink specials, wine tastings, chef demos & gallery events is always appreciated. // Maybe there’s a way I could sell event listings for $5 or $10 per pop. I’ll think about it.

• To learn about new openings/closings, latest news and Jim Smithers. Maybe show more recent comments instead of only the last 5 or so. // Now that people comment as much as they do—which is fantastic—that’s a good idea. I bumped it up to eight. More than that and the second ad space goes “below the fold.”

• I read it for local news. Find a new tone. The editor seems to be going for clever and snarky but achieves only the snark. So far, DNAinfo and other neighborhood guides are more informative and readable. Sorry. // Thanks for the “Sorry.” I worry about the tone—and you should see what I cut before posting—but enough people like it that it’s not going anywhere. Much of this is gruntwork, and making myself laugh is one of the things that keeps me doing the site.

• Mainly follow on twitter – would like more recommendations on where to eat out // Meet the Tribeca Citizen Restaurant Guide.

• i love how curious you are! thank you for keeping your neighbors informed about everything tribeca and the general area. we’ve been living in tribeca since 1995 and seen so much change that it’s hard to keep up. i don’t wish you to do anything differently really…but, perhaps, i’m not too fond of the format of the newletter…i prefer the more organized look of the homepage. otherwise, please don’t get too slick! tribeca has lost some of it’s character and as a result has become a bit too trendy and slick. thank you! // The look of the newsletter is a pet peeve. The next major investment will be to make it more professional. I don’t think it’ll ever get slick, though.

• Best source of what’s happening in the neighborhood. Love the editorial commentary – and editor’s sense of what’s funny. Maybe there’s a premium version you could charge for to make some $. I’d buy it. // Or you could just donate! Kidding, sort of. That sort of thing costs money to build, and I remain unsure where this project is headed. Also, the macro trend these days is to not pay for content, despite what the New York Times is attempting.

• Makes me feel a part of the community–like I know what is going on. I like walking around the hood and knowing what changes are happening because I read about it on Tribeca Citizen. I like that I am up to date with any local politics (school zoning, stop sign installments, etc). AND I love love love Tribeca Tweets!! I like “where in Tribeca” because I find myself looking around for the item posted…makes me look at the details on buildings more. I like that you keep us up to date with any sales–I feel like I am one of the first to know because read about it here. I like your humor. Basically, I feel like you are a friend…a friend I have never met but that I look forward to hearing from daily. Thank you!!! ps..my husband is a subscriber also and he says “did you read today…” We both get your emails but I read you on Facebook :) // You’re welcome!

• Wish there was a community notice board where readers could post information as well // I’ve thought about that, and even looked into it. My main concern (besides the cost of building it): I don’t want to spend all day getting rid of the spam, and even if I do, I worry it’ll become full of self-promotional posts that no one wants to read. In the meantime, you can always email questions or info to tribecacitizen@gmail.com.

• Great way to keep informed on what is going on in the neighborhood. News, school zoning, new restaurant, stores opening. Also, love the banter and neighborhood vibe of the comments. I feel more part of the neighborhood by reading. Thank you and keep up the good work! // I love the comments too! I remember when the first comment came in. I was so excited! Then I realized it was spam.

• I read TC because it is all about Tribeca, the neighborhood I love and live in. Why don’t you have a Tribeca Citizen event so that people can meet each other. Believe it or not, there are single people here. Not just stroller moms. i really like the 12 tweets of tribeca. they are nasty and i like that you don’t edit them. thx // An event could be fun. I did suggest once that we try out Uncle Mike’s, but no one took me up on it. If that’s too downmarket for you shiny folks, we can try somewhere else. Or if someone reading this owns an establishment, get in touch.

• You/re pretty cool as is. Maybe give cats equal time to that dog. (Love the dog though). (I read the RSS feeds so don’t usually see the ads). // Ditch the RSS and we can talk about the cats.

• I sell a lot of real estate in Tribeca and you help me keeping in the loop.. one day I’ll move here too :) // In the meantime, you should be advertising here. Here’s a promotional video just for you.

• It’s a great source of information about the neighborhood. I often find it answers questions I have about things going on in the area or stores/restaurants coming in. It also alerts me to things that I might not have otherwise discovered because they’re outside my usual walking patterns. I really like the interviews with local residents and their tips on places that they frequent for dining, shopping, etc. The one thing I don’t like are the digest posts that just rehash everything that was already posted in the last several days. It seems like they’re not really necessary. // Those are the newsletters. Many folks only read the site when the email newsletter shows up, and for technical reasons, it has to appear on the site like it’s a normal post. I’ve tried to build Tribeca Citizen so that you can keep up if you want info daily or only once or twice a week. For all my nosiness, I don’t actually want to be intrusive.

• I live in and love Tribeca and your publication is the best source of all that goes on in Tribeca. My only advice for the publication would be to use fewer links if possible for the information provided. I find myself spending almost as much time clicking on links and waiting for them to open as I do reading the content. Otherwise, I love your publication. // If you mean there are too many links in the newsletters, that’s because I’m trying to get you to read the site, where the ads are (or will be). If I don’t make you come to the site, my traffic numbers don’t go up, and advertisers get less interested. If you mean there are too many links within posts (such as “In the News” ones), it’s a point of pride that I “link out” whenever someone else came up with the story first. Not everyone plays so fair.

• The Tweets of Tribeca are like a train wreck. I’m not sure they add real value, but I find myself reading them. // For everyone tweet I post, I read hundreds, possibly thousands. Think about what that is doing to my mind.

• Great information about local businesses, restaurants and events. Really clever writing. And I want to win “where in Tribeca” one of these weeks. // Good luck.

• I think it is the greatest! It is the ONLY paper that keeps me truly informed re: my neighborhood! Keep up the good work!! Maybe ban Jim from Where in Tribeca, lol! // Now that’s a thought….

• I love this site and look forward to the Monday/Thursday editions. I just wish it would be profitable so I don’t worry about losing it. // Ahem.

• I really like the writer of TC–I like his approach, his writing style, what he covers, etc. I like that he creates a sense of community. I love the profiles of Tribecans that TC sometimes does–I love finding out about what they like and their tips. I like learning about what businesses are coming soon. I like the “where is this” photo question–one magical aspect of Tribeca is the beautiful little details on buildings. However, I do wish that comments would remain generally productive. And, I wish that one commentator in particular would be less hostile–in the recent kerfluffle over schools, I thought that the comments by “Jim Smithers” were mean-spirited and snide. I prefer it when people are more helpful. Parents are upset and emotional about their kids. I don’t have kids, just my dog and cats, so I acknowledge that it’s sometimes hard to relate. But, I feel that mean-spirited comments take away from the great paper that TC is and the community feeling. The anonymity of the Internet allows some to assume pseudonyms and say some very harsh things that are just so unneeded–esp if one doesn’t have kids. Thank you for your hard work. Cheers & happy holidays. // Not too long ago, Jim Smithers emailed me to ask if there was a way to donate anonymously (because I don’t know who he is, and he likes it that way). I said I didn’t think he needed to donate—he gives enough just by participating to the extent that he does. I don’t always agree with him—I often don’t—but I’m incredibly grateful that he’s there. And I like that he makes people think. I understand that may not make you more comfortable with some of his comments, but there it is.

• it’s news about my neighborhood; has interesting info and observations. i think it’s a bit awkward to get from the newsletter to the blog and the topics on the blog are all over the place. can’t seem to figure out how to just read a section without continually clicking on each topic/article i want to read about. thanks for doing this. // A possible solution: Whenever you get the newsletter, go to tribecacitizen.com, and scroll down (clicking “older posts” if necessary) until you see the last newsletter post. Everything above that will be new. The organization is still a mess—the categories are kind of a joke, thanks to the “In the News” and “Seen & Heard” round-ups—but I’m not sure how to fix that.

• As a Tribeca resident, it’s nice to have a community newsletter. The site is well organized, up to date, usable, presentable, and interesting. A revenue growth strategy could include: potential subscription fees, increased advertising, revenue sharing from referrals to businesses, more active donation solicitation. // But I already feel like a schmuck for mentioning donations three times in this post! Increased advertising would be lovely, it’s true. I’m not very aggressive about selling it because (a) I don’t have the bandwidth, (b) I feel awkward being the editor and the salesperson. I would never want anyone to think I’ll only write about their business if they advertise.

• It’s there….also to find out new stuff about the neighborhood. Stop being so amazed that life actually existed here well before the trendy infilitrated! // I try to have a healthy sense of wonder about everything; it helps counter the snark. Also, I think that many newcomers are interested in what life was like here back then.

• I love New York City and live close by (in the West Village). There is no other neighborhood blog that is so well written and thought out. And I spend a lot of time in TriBeCa as a freelance writer in coffee shops, at friends’ apartments and grocery shopping in peace (no elbowing necessary) at the Whole Foods. Considering a move to TriBeCa someday–we shall see! Thanks for a wonderful site. // Funny, I’ve been thinking about moving to the West Village.

• I LOVE our new neighborhood and am amazed how much is always happening here. Id like to see more interviews with notable/interesting people who live in the neighborhood (Id be happy to be a subject, I own my own business and love to talk about the hood). // Email me at tribecacitizen@gmail.com.

• I read Tribeca Citizen because it (you) condenses all of the relevant neighborhood information in one place. I also like following the Community Board without actually having to attend the meetings. // I bet you do. They’re dreadful.

• I like to know about the new stores, restaurants, and services that are coming to the neighborhood. I wonder if there are ways to create a “Tribeca Citizen” community– either of local business owners or Tribeca Citizen events at local places. Also think it would be fun to have groups of Tribeca Citizen readers/locals select the best cup of coffee, the best cookie, the best sandwich, the best slice of pizza, etc. // Love the “best” idea! I’ll work on it.

• Love the local news from a neighbor’s perspective. I think it should take more advertising, potentially from out of neighborhood sources, so that it continues to grow and thrive. // The best thing you can do to make that happen is to tell local businesses that you read about them on Tribeca Citizen. And yes, non-neighborhood advertisers would be great. In theory, local advertisers should be willing to pay more for readers who they know live in the area, while larger advertisers might prefer to go wider. Then again, Tribeca is a juicy demographic—and I’ve always wondered why upscale brands advertise on buses, pay phones, etc. You’re getting a lot of useless “eyeballs.”

• I really like it. Maybe more stuff for kids? I am really just guessing at this point. I love the real neighborhood gems you find and totally trust your judgement. I have a house in E Hampton, I would love that you cover that area too! // Got a guest room?



  1. This is a wonderful textbook for anyone starting a blog! I am sending it to a beginner right now.

    And how about a guess who the real Jim Smithers is contest? Initials a clue? Jon Stewart possible?

  2. I love the tone — smart, honest, not self-righteous. Please don’t change! Tribeca Citizen is a great resource; it really contributes to a sense of neighborhood! Please don’t move to the Village!

  3. Downtown is the “village” as we see it. The other ‘village’ has lost its mystique and you have brought us timeliness, human interest and lots of info about what;s going on where. Please stay!

  4. No, it can’t be Jon Stewart, it’s got to be either David Bouley or DJ Duaney Reade. “The internet allows some to assume pseudonyms”…hmmm, it’s ironic that “she with no kids” hides behind the same anonymity that Smithers, Batman, and mystery shoppers have used for decades. I love this site, especially “Where in Tribeca?” Erik, please don’t move to the Village, haven’t you heard how dangerous it is to cross Canal Street to get to PS 234 or Yuyumomma’s Nails?!!

  5. Tribeca Citizen. Simply the best hyper local block by block site/paper around.

  6. Two things — One, I’d call this post “Who reads this site and was willing to take the survey?” Because I bet the second part is where your results skewed majority-female… :) Second, TC is better than the other downtown options that I’ve seen — for example, DNA Info doesn’t have enough depth (i.e. frequency/variety/amount of articles about my neighborhood) for me, probably because they are also “locally” covering tons of other neighborhoods simultaneously.

  7. At the millenium (2000) I suggested REAL Tribecans march down West Broadway waving their original illegal leases, those with the earliest dates leading the parade. It was a corny joke poking fun at those of us constantly bragging about who dug in here first. So call me a crank when I see a survey that begins with lowest yearly salaries for my once starving artist nabe starting at $200K. Frankly, what you chronicle here (restaurants that want to open, flashy places to dine, glitzy interiors), while chatty and helpful, could take place anywhere in Manhattan. There is nothing from the look of this blog save it’s name that unique. And that’s too bad.

  8. Thank you, jean grillo, for your comment. Yes, it’s extremely obvious that you’re a crankity crank of the highest order and your comment is very much appreciated by all of the contractor grade black trash bags that will be removed from our sidewalks early tomorrow morning, never to be thought of again. Your comment is anything but flashy, glitzy or unique. It’s too bad that we had to waste our time reading it. Say goodbye, jean grillo, say goodbye.

  9. @Jean: I bet you loved my review of a $400 meal in the same newsletter as this post suggesting people donate. What can I say? Tribeca is fancy; covering it is expensive if you want to do more than attend CB1 meetings.

    Manhattan is slicker and duller than it was 20 years ago. If any of us cared that much, we’d move to Bushwick (or whatever the next Bushwick is). Although I think I should get *some* credit for taking pictures of every crack in the pavement in a quest to find the Tribecaness of Tribeca?

    As always, I welcome suggestions on what/whom to write about.

    Of course, what readers can’t ever see is who doesn’t want to be covered. There are all sorts of people/places that feel like “old Tribeca”—along with glitzy new ones—who won’t play along.