New Kid on the Block: Target

target-tribeca-exteriorIgnore all that “October 9” signage: The Tribeca Target is open. Thanks again to the reader who passed along an invitation to the private ribbon-cutting event this morning.

At 45,000 square feet, the store is about a third the size of a typical suburban Target. The company sees big cities, where smaller stores are a necessity, as a growth market. “The retail chain recently reported its first decline in existing store sales in two years and its stock has lost 13% over the past year,” reported  the Wall Street Journal today. CEO Brian “Cornell is trying to reinvigorate sales and better appeal to younger shoppers who are increasingly buying essentials online.” The big question, locally speaking, is whether Tribecans are like millennials that way, although my guess is that the area’s workers and students will make up a large percent of the clientele. “To maximize shelf space,” adds the Journal, “Target has been selecting smaller package sizes and fewer brands for many of the same items offered in bulk at its larger stores. […] It will sell a larger selection of baby items to target the families living in the area.”

All but a small fraction of that 45,000 square feet is downstairs, so you’ll have to go below ground for just about everything, including to check out. This may change—they don’t call them flexible-format stores for nothing—but right now, the ground floor has women’s apparel, some kids’ apparel, home decor of the knick-knack variety, and the Chobani café. Downstairs you’ll find men’s apparel, a lot more kid’s clothing, electronics, the CVS pharmacy, cosmetics, and a lot of food. Walking around, I found it hard not to ponder which local businesses will be affected.

Target is at 255 Greenwich (at Murray); 917-438-2214; It’s open daily from 7 a.m. to 11 p.m.

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Recent New Kid on the Block / First Impressions articles:
Harold’s Meat + Three
Pixel Academy
Pho King
Rag & Bone
Dance with Miss Rachel
Saks Fifth Avenue
• Eataly restaurants: Il Pesce, La Pizza & La Pasta, Osteria della Pace



  1. I think people will stop going to CVS / Duane Read as much. They’re always disgusting and half-stocked, so as long as Target can keep their supplies up (which the one in Brooklyn does not do) and keep the store clean, I think it’s a welcome addition.

  2. Eric, did you happen to notice if they sold any toys? I know there are a few kids’ toy stores around here but I haven’t been able to find anything like star wars or legos at the neighborhood places. Only a few things at B&N

  3. Just checked it out… the prices on many items are far higher than at other Target stores in NYC and NJ, especially on things like health and beauty products, generics, household cleaning supplies and the like… the very things that you go to Target for. Once again, we are paying the Tribeca tax to merchants who only see $$ when they look at us. Examples: 140 store-brand heavy duty trash bags, nearly $21 as opposed to $16.99 in other Target stores; 500 generic low-dose aspirin more than $9 as opposed to $7 or so, Pronamel toothpaste $7 and change as opposed to $5 and change, etc. etc. It adds up (percentage-wise it’s huge) and, even worse, it’s cynical and obnoxious. Since we don’t lack for opportunities to be overcharged in this neighborhood, I plan to boycott this Target (and probably pay less at stores like Bed Bath and Best Market) and hope that other folks will send them a message and do likewise. Erik you should call them out on this — and when they try to justify themselves by complaining about the oh-so-high rent, remind them that there are many stores — Trader Joe’s comes to mind — that charge the same thing everywhere. And they certainly don’t appear to be losing money…

  4. I agree with Eric’s remarks. We have the opportunity to shop where we can buy the same product for less money. I use the Downtown Pharmacy to buy cleaning products and cosmetics. They are less expensive then many of the franchised stores…

  5. Re:high pricing

    Just do a price match to Target’s website, or do a store pick up. I do it at the Brooklyn stores all the time, since the online prices are cheaper.