The Westside
349 Greenwich St.
(bet. Harrison and Jay)
Apparel (Women)

Haro Keledjian and Sari Sloane Keledjian, the former owners of Intermix, have taken half of their kids’ clothing store, Everafter, and turned it into an outpost of The Westside, their new brand for adults. Like Intermix, The Westside is a multi-brand boutique, but the aesthetic is more California than New York City. (The name refers to the west side of L.A.) Besides casual, comfortable clothes, you’ll find accessories, jewelry, beauty products, and gifts such as crystals, books, and backgammon sets. There are no plans yet to feature menswear, as at the other Westside stores (uptown, on Long Island, and in Brentwood, Calif.).