Another European Bakery Is Opening in Tribeca

249 ChurchTribeca has been on a bakery roll—pun intended. First Arcade Bakery, then Baked, then—in a few months—Maison Kayser. Now Austrian baker Martin Auer is opening a Martin Auer Bakehouse at 249 Church (at the corner of Leonard). He has 29 bakery/cafés in Austria, most of which are in the city of Graz. I thought it was like Le Pain Quotidien, with bread, baked goods, and breakfast items—but the website is in German. (The website also mentions jams and… hummus? And I learned a new word: kaffeepause, or “coffee break,” as you might infer.) “It’s not at all like Le Pain Quotidien,” says an Austrian expat, “as we have a totally different ‘bakehouse’ history and approach in Austria. I try to think of something similar in NY but cannot come up with anything.”

When I walked over to take a photo, I noticed a worker at the adjacent storefront, 251 Church, where Burro Borracho was. He said an Australian [sic, presuambly] café was opening there. Is Auer combining the two? Either way, it’ll be great to have the neglected storefront at 249 Church get a stylish renovation—those windows deserve better. UPDATE: I hear from a source that Auer is only at 249. Hey, maybe we’re getting an Australian café, too!

P.S. Blaue Gans, Stillfried Wien, Property…. Tribeca is on its way to becoming Little Austria!

Martin Auer schokoschnecke Martin Auer poppy bread Martin Auer pastry Martin Auer cafe Martin Auer bread Martin Auer bakehouse



  1. Are carbs a thing again?

  2. Just so long as all these new bakeries don’t run Grandaisy out of the area…

  3. Reminds me of the old line
    If you want bread, **** a baker :)

    (And I guess that now also entails moving to Tribeca!)

  4. Is the first photo a cinnamon bun? Wow, i’ll be there as soon as it opens.

  5. Thrilled to have something on that corner finally!! What is the latest with the matsugen/66 Leonard space? It’s become such an eyesore with no recent activity…

  6. Is there a problem with this? I’ve seen no work being done with the space for a very long time, and have heard there are problems with permits. With the dow tanking coming in in another 6 months might be a problematic time to open a new place downtown. Food looks good though.