New Kid on the Block: EGG by Susan Lazar

Egg by Susan Lazar storeAfter a pop-up on Hudson and many sample sales here, the kidswear brand EGG by Susan Lazar has opened a permanent store in Tribeca, next door to where All Good Things was. While EGG by Susan Lazar has four other stores, this one is also the company’s headquarters. (The shop takes over the front of the space, while offices are in back and downstairs.)

One nice thing about shopping for kids’ clothes is that it’s much easier to tell the boys’ and girls’ merchandise apart. At EGG, boys are on the right as you walk in, and girls are on the left; sizes range from newborn to 8. You’ll mostly find EGG by Susan Lazar clothing, but also a handful of books and toys. Coming soon: shoes and wooden toys.

EGG by Susan Lazar is at 104 Franklin (between Sixth Ave. and W. Broadway), 646-780-1915;

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