Nosy Neighbor: Is Distilled Now a Café During the Day?

kettlespace-at-distilledIs Distilled now a café during the day? There are signs outside promoting the coffee. —C.

distilledAs you may have noticed, co-working spaces are the hot trend in real estate, but renting one can be expensive. And as you also may have noticed, the current economic climate for restaurants in the city is tough—so restaurants are naturally looking to squeeze out revenue wherever they can. That’s what’s happening at Distilled, which has always sat unused during the day on weekdays. Rather than open for lunch—”anything is better than that,” says Distilled’s Nick Iovacchini, citing the increased cost of labor—the restaurant is partnering with a start-up called KettleSpace.

From 9 a.m. to 4 p.m., Monday through Friday, Distilled morphs into the first location of KettleSpace. Think of it as a Starbucks without the riff-raff, where you can work in a pretty, light-filled space (including out on the loading dock) with high-speed wi-fi, plentiful power stations, clean restrooms, and unlimited coffee and snacks. “We’re going to have breakfast and lunch for sale,” says CEO Ben Faden, “including juice and cold-brew coffee. On Fridays, we’ll bring in experts for casual seminars, and once or twice a week, we’ll have a curated happy hour when the restaurant opens at 4 p.m.”  The plan is to bring five or six more restaurant partners online by early 2017, and as that happens, the rates will go up from the Beta Tester pricing currently available: $25 per month for just coffee and snacks, $49 per month (or $19 per day) if you actually want to sit down and use the wi-fi/power outlets.

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